Seth Godin è un autore bestseller, imprenditore e insegnante che ha dedicato oltre tre decenni ad istruire e ispirare le persone. È ampiamente noto per il suo blog quotidiano, in funzione da più di dieci anni, e per i suoi numerosi progetti finalizzati all'insegnamento e all'empowerment. Godin ha pubblicato dieci bestseller, tradotti in oltre 38 lingue, posizionandolo come autorità globale in materia di marketing e lavoro.
Godin ha apportato importanti contributi al mondo degli affari e del marketing. Ha fondato Yoyodyne, una società di marketing diretto interattivo, successivamente acquisita da Yahoo! nel 1998. Il suo lavoro come scrittore, oratore e pensatore ha guadagnato numerosi riconoscimenti, tra cui la scelta come uno dei 21 relatori per il prossimo secolo da Successful Meetings e la valutazione costante come uno dei migliori relatori dal suo pubblico. Godin è stato inoltre introdotto nella Marketing Hall of Fame, nella Hall of Fame del direct marketing e nella Hall of Fame del guerrilla marketing.
Oltre al suo lavoro come autore e oratore, Godin è un pioniere nell'educazione online e un imprenditore di successo. Ha fondato Squidoo.com e l'altMBA, una scuola di business online che ha ricevuto ampi consensi. Il blog di Godin, che può essere trovato digitando "seth" su Google, è il blog di marketing più popolare al mondo. Ha inoltre ricoperto la carica di Vice Presidente del direct marketing presso Yahoo!, dove ha sfruttato la sua competenza per aiutare la società a crescere e prosperare. I contributi di Godin agli affari, al marketing e all'educazione hanno avuto un impatto profondo su innumerevoli individui e organizzazioni in tutto il mondo.
Libri di non-fiction
#
Titolo
Anno
Goodreads
Amazon
1
Business Rules of Thumb
1987
2
Business Rules of Thumb (With: Chip Conley)
1987
3
Ultra Secrets of Game Boy Secrets
1991
4
Guerrilla Marketing for the Home-Based Business (With: Jay Conrad Levinson)
1991
5
Quick Lit
1992
6
The 1996 Information Please Business Almanac & Sourcebook
1993
7
Smiley Dictionary: Cool Things to Do with Your Keyboard
1993
8
Video Renter's Bible: What to Rent Tonight
1993
9
Foolproof Lotus 123
1993
10
Foolproof DOS
1993
11
Foolproof Wordperfect
1993
12
Foolproof Windows
1993
13
Point and Click Investor
1994
14
E-mail Addresses of the Rich & Famous
1994
15
The Executive's Yellow Pages
1995
16
Best of the Net
1995
17
Emarketing
1995
18
Wisdom, Inc.: 30 Business Virtues That Turn Ordinary People into Extraordinary Leaders
1995
19
Point and Click Jobfinder: How to Get a Great Job Online
1996
20
The Traveler's Yellow Pages
1996
21
Presenting Digital Cash
1996
22
Official Rules of Life
1996
23
Point & Click Business Builder
1996
24
If You're Clueless About Retirement Planning and Want to Know More
1997
25
If You're Clueless about Mutual Funds
1997
26
If You're Clueless about Insurance and Want to Know More
1997
27
Bartender's Guide
1997
28
If You're Clueless About Saving Money and Want to Know More
1997
29
The Best of New York
1997
30
Technophobe: The Unabomber Years
1997
31
Rules of the Game of Football
1997
32
Technophobe: The Unabomber Years (With: Jack Levin)
1997
33
The America Online Insider's Guide to Finding Information Online
1997
34
Poker: Over 25 Games and Variations, Plus Tips, Strategy, and More
1997
35
If You're Clueless about Accounting and Finance
1998
36
Emergency!
1997
37
If You're Clueless about Accounting and Finance (With: Paul Lim)
1998
38
If You're Clueless About Getting a Great Job and Want to Know More
1998
39
You've Got Pictures!: AOL's Guide To Digital Imaging
1998
40
If You're Clueless About Getting a Great Job and Want to Know More (With: Beth Burns)
1998
41
The Totally-Terrific $10,000 Trivia Challenge
1998
42
The Bootstrapper's Bible: How to Start and Build a Business with a Great Idea and No Money
1998
43
If You're Clueless about Selling: And Want to Know More
1998
44
New Moon: Sports
1999
45
Online Auctions for Yahoos Making Money and Having Fun on Yahoo! Auctions
1999
46
Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You.
2000
47
The Fat-Calorie-Sodium Counter
2000
48
The Kitchen Counter
2000
49
Getting Around New York
2000
50
The Essential Traveler
2000
51
The Pocket Almanac
2000
52
Internet Road Map
2000
53
The Glove Compartment Guide
2000
54
The Backyard Gardener
2000
55
The Wine Guide
2000
56
Rules of the Game of Golf
2000
57
Eating in New York
2000
58
The Desk Almanac
2000
59
Windows 95
2000
60
The Big Red Fez: How to Make Any Web Site Better
2002
61
Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change
2002
62
Purple Cow: Transform Your Business by Being Remarkable
2003
63
Free Prize Inside!: The Next Big Marketing Idea
2004
64
Everyone's an Expert
2005
65
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
2005
66
Small Is the New Big: And 183 Other Riffs, Rants, and Remarkable Business Ideas
2006
67
The Dip: A Little Book That Teaches You When to Quit
2007
68
Meatball Sundae: Is Your Marketing Out of Sync?
2007
69
Tribes: We Need You to Lead Us
2008
70
Making Money On The Web
2009
71
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
2009
72
Linchpin: Are You Indispensable?
2010
73
Graceful
2010
74
We Are All Weird: The Myth of Mass and The End of Compliance
2011
75
Poke the Box
2011
76
The Icarus Deception: How High Will You Fly?
2012
77
This Might Work: Collected Writings
2012
78
V is for Vulnerable: An Alphabet for People Who Want to Make a Difference
2012
79
Whatcha Gonna Do With That Duck?: And Other Provocations, 2006-2012
2012
80
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
2014
81
What To Do When It's Your Turn
2014
82
Leap First: Creating Work That Matters
2015
83
This Is Marketing: You Can't Be Seen Until You Learn to See